(no subject)

The best piece on communication for Democrats that I have ever read. Excerpts won't do it justice, but here are a few:

Leave behind the words, not the ideas

. . .

In crafting new language, the tendency is to aim at the NASCAR dad level. Worse, the tendency is to aim at the perceived NASCAR dad level. It's true that the best oratory doesn't look like it was lifted from the pages of the New Yorker, but neither should we put our words through a scanner to clean out anything above fourth grade reading level. Don't try to be too damn clever, but don't think of your audience as idiots.

. . .

Before forceful. Don't be afraid to be angry. Don't be afraid to look either crude or smart.

. . .

A quick piece of advice to Democrats heading in to face the media:. . . When you leave, you shouldn't be feeling like you won a boxing match. You should be feeling like you sold a car.